YouTube has grown into an authority site. It gained its popularity as a public video sharing website. Uploading and sharing videos can be done conveniently on YouTube. But that's not the only thing that can be appreciated with YouTube. It can also be used as a medium to search engine optimization.
Millions of people logged on everyday in search for videos that provide their current need. Be that instructional or informational in nature. As you all know, YouTube is the 2nd largest search engine! Of course Google is the first one. And also FYI, Google bought YouTube for $1.65 billion. This gives birth to the Youtube SEO.
How to do SEO on YouTube?
Youtube = Video SEO. Video SEO is an online marketing strategy for optimizing videos that elevates the search engine ranking of a website. As millions of people search for videos everyday, it makes sense to take this opportunity to advertise and promote websites to gain maximum traffic and exposure. Not only traffic, but also an opportunity for link building.
How do you actually promote your website and gain traffic on YouTube? How about the link building? On YouTube, you can upload a video with clickable links or watermarks using a software. The clickable link could be your website url. You could also put your website's logo on your videos. And imagine if this video went viral.
On the description of the video you could also put your website url. And when someone re-post the video on their own channel, websites, Facebook page, twitter and other social media sites, the title, description and tags are automatically included unless deleted by poster.
You could also post comments and video responses. There, you could put video links as responses and you can invite more viewers to your own. If you could also create your own video or at least could edit one, you can recommend your website at the beginning or at the end of the video for more information.
Ideal for link building and SEO isn't it?
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