Thursday, November 18, 2010

Worried about High Bounce Rate

I have 2 blogs. Blog 1 has 45% bounce rate! A good hallmark for my blog. Blog 2 however has 85% bounce rate. This means that my blog 2 is not doing a good job. And I am worried on how keep it down.

First of all what is Bounce Rate? This definition comes from Google Analytics.
" Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page."

High Bounce Rate could mean...

Mismatched keyword and content. I got some searches from a keyword that my blog does not have.I've checked on them and it actually got 100% bounce rate from the post and has an average time of 1 second.

Unclear navigation and crappy blog design. In this case,I think I don't have this error. My blog 2 loads faster and has a user friendly environment. When visitors get confused they tend to leave the website for good!


Technical Problems on blog. This is a free hosted blog, I never had experienced technical problems.

What should I do?

I am working on my blog now. I think I have problems with my keywords. I am gonna rework them.



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