Understanding Search Engine Optimization

Search Engine Optimization (SEO) is the most technical thing for every webmaster. This is so true because SEO helps in the promotion of websites and requires fair knowledge on basic HTML etc.Generally, we can describe SEO as activities that make a website search engine friendly, thus making the website rank in higher position on the search results of the search engine.

I am not a SEO expert. The reason why I want to blog about SEO is simple; to learn and master SEO. Upon reading some articles and ebooks about SEO, here is the basics that I've learn about SEO.

• Even if you do all the activities in SEO it does not automatically guarantee  you a high search engine ranking.
• Setting realistic goals like being the top 50 on a popular keyword is more satisfying than aiming for a ranking on the first page of the search engine.
• SEO can be a 30 minute job or can be a permanent activity. If you rank first on a keyword with low competition then I can say that SEO is only a 30 minute job. 

There's a lot more but I won't be posting them all. We will tackle that on later posts. What we are going to do now is to know how Search Engine works and the difference of the Search Engines. These are the fact about how the search engine work.

• Search Engine crawl websites using a software using a"crawler" or Google-bot as in the case of Google. 
• The spider follow all the links and index whatever they found on the way
• Spiders cannot spider every website everyday. Sometimes it will take a month so your SEO efforts won't be notice immediately. 
• Crawlers are not humans so they cannot see movies, flash, etc. They see only text based. You should use a spider simulator to check you website. 
• After crawling such pages, it will be indexed and will be stored on a database.
• Last step of the job of the search engine is to display the content on the browser from the most relevant to relevant websites and it is endless

Although most of the Search Engine's operation are the same, there are minor differences about them like:

• Yahoo tells the importance of websites by the on-page keyword factors
• Google tells the importance of your website by links
• Google loves older websites than newer ones while on Yahoo it is not a big deal

These facts may or may not change as time goes.Doing SEO is difficult these days than on way back 2003 and that what most webmaster says. It is easy to rank on the first page way back 2003  compared at present.