Keywords - The most important item in SEO

are Keywords! Keywords are actually the strings you type when you make a search on search engine. So if your site is optimized with that keyword. Most likely, your site will appear on the search results. So it is really important that you optimize your site with keywords. Seems easy huh? But it is not.

Choosing the Right Keywords

The search engines are so much populated with millions of  websites. Maybe you can rank your site with one-word keywords but you cannot maintain your ranking because a large number of websites will replace your site. So using two-word or three-word keywords will be of much help. Here are the tips that I could share  in choosing right keywords. 

• choose keywords that are related to the contents of your site
• include also keywords that most people use on your site 
• use synonym keywords, often users use keywords as such but mean the same thing
• expand your main keyword by using keyword tools

You can use Google's keyword tool or the Website Keyword Suggestion Tool to look for keyword suggestions for your topic. There are two things you should remember in choosing keywords. The relevancy to your site and the number of searches a month. You may also want to take advantage of narrow searches.

Keyword Density

After choosing keywords, you must make your site keyword rich without keyword stuffing. The idea of the keyword density is that it is the measure of relevancy of your site. The recommended relevancy for 2-3 keywords is 3-7%  and 1-2% for minor keywords. You can check your keyword density using Keyword Density Checker.

Where to Put Keywords

• URL and File names
• Page Titles
• Headings
• Special places

Keywords in the URL, File names, Page Titles and Headings are more important than keywords inside the page. Your site may have same keyword density inside pages compared to your competitor but having the keywords in these sections is of large difference.