CPM ads - The oldest type of website monetization

CPM stands for Cost Per Thousand. You will put banners on your website and then the advertiser pays you based on your traffic not on visitor clicks.

I can say that CPM ads are the most effortless type of monetization and the least  feasible type because CPM ads had low rates. You can only make money from them if you have high website traffic. CPM ads pays you as low as $0.05 per thousand impressions which means you need millions of impressions to earn a decent amount of money.

There are CPM ad networks that pay as high as $12 per thousand impressions but the traffic and quality requirement is also high. CPM ad networks also pay for pop up and layer ads. But such ads are irritating to visitors so many webmasters are not willing to put them on their site.

These are example of CPM ad networks that are good. Some pay CPM only and others also pay on CPC.

• Advertising.com
• TribalFusion
• CasaleMedia
• ValueClick
• Adbrite
• Adtoll
• Right Media
• Burst Media

You can also read these articles which shows top paying CPM Ads Networks

• Top Paying CPM Advertising Network
• 12 CPM Alternatives for Adsense

Links - Another Important Item in SEO

I am talking about links. Last post was about keywords which are definitely the most important item in SEO. Now why links are important? Having links is a part of the algorithm of the search engines. Even if you have perfectly chose your keywords without quality and quantity of links, your site will not be discovered and spidered by search engines. 

Two types of Links in SEO - Inbound and Outbound

Outbound links are links coming from your site and leading to other site while inbound links; sometimes called backlinks,  are links coming from external websites leading to your site. Backlinks are important because it is how the search engines measure the popularity of your site especially Google.Of course there are good and bad links.Good links are links coming from authority and legit sites. Bad links are links that came from link farms and other suspicious places. You can acquire backlinks by buying them but consider free methods of acquiring backlinks unless you aimed to rank on top of search engines.

Anchor Text

This is the most important item in backlink. Anchor text are the exact text where the link starts from. Example: Make Money Online. It is the keywords that you click and then it points to another site. 

Bad Practices to be avoided in Building Backlinks

Here are practices you should avoid in building backlinks to your website. Keep in mid that these bad practices will destroy your sites reputation on SEs and will get your site sandbox! 

•  do not purchase too many links - you can get your website sandbox if you purchase a thousand links in a day.
• avoid outbound links to bad sites. It will destroy your reputation on Search Engines because these sites are disliked by the SEs
• do not participate in exchanging links.There are three reasons why you should not do this. First is you are not sure how long will your link appear on other sites. Second, the context the link appears may have been changed by the site owner. It is suspicious if most of the links from your site are from link ecxhanges.
• always balance the ratio of inbound and outbound links.

Keywords - The most important item in SEO

are Keywords! Keywords are actually the strings you type when you make a search on search engine. So if your site is optimized with that keyword. Most likely, your site will appear on the search results. So it is really important that you optimize your site with keywords. Seems easy huh? But it is not.

Choosing the Right Keywords

The search engines are so much populated with millions of  websites. Maybe you can rank your site with one-word keywords but you cannot maintain your ranking because a large number of websites will replace your site. So using two-word or three-word keywords will be of much help. Here are the tips that I could share  in choosing right keywords. 

• choose keywords that are related to the contents of your site
• include also keywords that most people use on your site 
• use synonym keywords, often users use keywords as such but mean the same thing
• expand your main keyword by using keyword tools

You can use Google's keyword tool or the Website Keyword Suggestion Tool to look for keyword suggestions for your topic. There are two things you should remember in choosing keywords. The relevancy to your site and the number of searches a month. You may also want to take advantage of narrow searches.

Keyword Density

After choosing keywords, you must make your site keyword rich without keyword stuffing. The idea of the keyword density is that it is the measure of relevancy of your site. The recommended relevancy for 2-3 keywords is 3-7%  and 1-2% for minor keywords. You can check your keyword density using Keyword Density Checker.

Where to Put Keywords

• URL and File names
• Page Titles
• Headings
• Special places

Keywords in the URL, File names, Page Titles and Headings are more important than keywords inside the page. Your site may have same keyword density inside pages compared to your competitor but having the keywords in these sections is of large difference.

Understanding Search Engine Optimization

Search Engine Optimization (SEO) is the most technical thing for every webmaster. This is so true because SEO helps in the promotion of websites and requires fair knowledge on basic HTML etc.Generally, we can describe SEO as activities that make a website search engine friendly, thus making the website rank in higher position on the search results of the search engine.

I am not a SEO expert. The reason why I want to blog about SEO is simple; to learn and master SEO. Upon reading some articles and ebooks about SEO, here is the basics that I've learn about SEO.

• Even if you do all the activities in SEO it does not automatically guarantee  you a high search engine ranking.
• Setting realistic goals like being the top 50 on a popular keyword is more satisfying than aiming for a ranking on the first page of the search engine.
• SEO can be a 30 minute job or can be a permanent activity. If you rank first on a keyword with low competition then I can say that SEO is only a 30 minute job. 

There's a lot more but I won't be posting them all. We will tackle that on later posts. What we are going to do now is to know how Search Engine works and the difference of the Search Engines. These are the fact about how the search engine work.

• Search Engine crawl websites using a software using a"crawler" or Google-bot as in the case of Google. 
• The spider follow all the links and index whatever they found on the way
• Spiders cannot spider every website everyday. Sometimes it will take a month so your SEO efforts won't be notice immediately. 
• Crawlers are not humans so they cannot see movies, flash, etc. They see only text based. You should use a spider simulator to check you website. 
• After crawling such pages, it will be indexed and will be stored on a database.
• Last step of the job of the search engine is to display the content on the browser from the most relevant to relevant websites and it is endless

Although most of the Search Engine's operation are the same, there are minor differences about them like:

• Yahoo tells the importance of websites by the on-page keyword factors
• Google tells the importance of your website by links
• Google loves older websites than newer ones while on Yahoo it is not a big deal

These facts may or may not change as time goes.Doing SEO is difficult these days than on way back 2003 and that what most webmaster says. It is easy to rank on the first page way back 2003  compared at present.