The concept of using "Channels" on Google Adsense was to test which custom ad block generate more clicks and give you higher earnings. So in this optimization tip, you are required to put different ad slots on your site which has different colors, fonts, positions ,sizes and each must have a different channel name. However in case of a Blogger user, the system allows only to put 3 ad blocks on a Blogger blog. So you can't put multiple ad slots higher than 3. Correct me if my points are wrong here.
It pays your patience doing the optimization tip 1. Now you will see which ad performs better compared to the other ad slots. Using channels also lets you determine which of the two (banner and leaderboard ads) perform better in various positions of your blog/site.
Summarizing the concept, using channels helps you find out which ad position, color, font, and type of ad perform better on your site.
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