I read blogs everyday and I have noticed that some of them are not using Google Adsense to monetize them. I wonder and try to answer the question myself. And I have come up with a few reasons why they are not using Google Adsense on their blog.
Traffic
Its not about how many visitors come to your site although it is also one of the reasons. But where do the traffic came from? . If most of your traffic or you have traffic spikes coming from websites that violates Google Adsense TOS like Entrecard, StumbleUpon, Blog Explosion, Link Referral and other traffic exchange sites, then Google Adsense is not suitable on your blog.
Showing Competetitors
If you blog for a certian niche, chances are competitor's ads will show on your ad units. Encouraging your readers to click them and losing your readers...forever. Also readers are becoming so tech savvy. They hate ads that would redirect them to another page or site when they click on it. And they tend to leave your site.
Low Cost-per-Click
Your earnings also depends on your keywords. And if you got low paying keywords but having huge traffic , you might want to consider to find an alternative that would make more money for you.
Those are just few reasons why people does not want to use Google Adsense. If you knew other reasons then we could add that up here on the list. I am thinking also of terminting my Adsense account. Let me know what you think.
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